Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Health Care & Social Assistance Accommodation & Food Services Other Services Public Administration.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

LeadFuze

DECEMBER 31, 2021

Customer & Account Structure. Sales teams are now more likely to be based on account-based marketing (ABM) than before. Companies with strong account-based marketing teams can really take advantage of the fact that they are able to structure their sales team by customer or account.

Hiring 52

Hiring Lead Rank Scale How To 52

Showpad

JUNE 20, 2022

Augmenting ABM with shareable Pages. DuPont’s sales team focuses mostly on enterprise deals—universities, health care providers, retailers, food service, and national hospitality chains. To contend with the large, complex buying journeys that are common in the world of enterprise sales, they use account-based marketing (ABM). .

Account Based Marketing 98

Account Based Marketing Buyer Scale Customer 98

Crunchbase

MAY 6, 2022

Mutiny offers a personalization website, advertising, account-based marketing and paid media optimization services. This can well be achieved given that total funding raised by health care companies increased by 57 percent year-over-year. Crunchbase Rank: 209 Post Money Valuation: $600M.

Lead Rank 105

Lead Rank Lead Scoring Company Sales Qualified Lead 105