Janek Performance Group

JUNE 30, 2023

Does your sales approach take buyer personas into consideration? In this article, we will explore the concept of buyer personas and how sales reps can apply the principles of perception and persuasion for improved performance. Does last year’s persona prepared by marketing still apply to this prospect? Let’s explore.

Buyer Persona 62

Buyer Persona Buyer Ideal Customer Profile Lead Rank 62

SBI Growth

JULY 10, 2014

He was warning his Sales and Marketing leaders of the dangers of implementing change. The president offered sage advice to the leadership team. This post is for Sales and Marketing leaders and their HR business partners who are implementing change. Implement a structured approach to reach and connect with potential buyers.

Sage 267

Sage Lead Rank Forecasting Inside Sales 267

SugarCRM

NOVEMBER 16, 2020

To generate leads, convert them into customers, and maintains strong customer relationships, leading enterprises automate this process using powerful marketing automation software, such as Sugar Market. About half of all companies automate their marketing in one way or another. Capture Leads with Automated Marketing Campaigns.

Lead Rank 52

Lead Rank Lead Scoring Marketing Lead Nurturing 52

Smooth Sale

JUNE 11, 2019

The so-called sage advice kills possibilities rather than enhance them. Some of the subtitles found throughout the book include: “People (Buyers) Act in their own Self-Interest. The better usage of social media messaging involves connecting and asking to learn more about one another and potentially finding ways to be of help.

Sage 60

Sage Social Media Commission Hubspot 60

Gong.io

FEBRUARY 9, 2019

Valuable enterprise buyers don’t come “inbound” often. When your buyer answers your call, you have 5 seconds to earn 5 minutes. Every sentence you utter should get the buyer to listen to your next sentence. Your buyer asks “ Who is this?” Imagine an email subject line that said: “Win the unfair share of your market”.

Cold Calling 133

Cold Calling Call-back Objections Buyer 133

Nutshell

AUGUST 13, 2018

In my young sales career, I was fortunate to have a sales manager who took some time to guide his sales force with a steady hand and sage advice, all wrapped in good humor and a slightly southern drawl. Will it allow the buyer to capture a missed revenue stream? Three of his principles stand out… Keep lots of irons in the fire.

Chemicals 85

Chemicals Hiring Follow-up Face-to-face 85

Nutshell

AUGUST 13, 2018

In my young sales career, I was fortunate to have a sales manager who took some time to guide his sales force with a steady hand and sage advice, all wrapped in good humor and a slightly southern drawl. Will it allow the buyer to capture a missed revenue stream? Three of his principles stand out… Keep lots of irons in the fire.

Chemicals 48

Chemicals Hiring Follow-up Face-to-face 48