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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. If you aren’t familiar with B2B storytelling , begin with your company’s origin story.

B2B 178
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Why You Need Social Influencers

Sales and Marketing Management

B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? B2B entities wrongly think they’re selling to just corporations. What has allowed social media influence to help these brands generate B2B sales? Consumers?—?and

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

BLOG] Read it: Matt, Kyle, and the Less-Traveled Road to Customer Satisfaction. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. That’s a powerful way to add incentive to your remarketing campaigns. , or a time-based discount.

Lead Rank 196
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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

BLOG] Read it: Matt, Kyle, and the Less-Traveled Road to Customer Satisfaction. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. That’s a powerful way to add incentive to your remarketing campaigns. , or a time-based discount.

Lead Rank 133
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SalesProCentral

Delicious Sales

Advertising (694). Incentives (379). B2B (1578). Advertising (694). Travel (448). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Selling Skills (528). Demand Generation (181). Outside Sales (81). ACT (1048).

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

Below are four cherry-picked stats : 73% of B2B companies say a webinar is one of the best ways to generate leads. B2B companies hosted 61% of webinars held using the GoToWebinar platform. There are two crucial things you’ll need to prepare: The optin page where you advertise the virtual event.

Lead Rank 127