The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?
Sales and Marketing Management
APRIL 26, 2018
Author: Sunny Paris If I had a dollar for every time I heard CEOs and sales managers complain about their CRM not being up to date, or that salespeople aren’t using it properly, I could probably retire. Is it for the back office, the marketing team or for your sales team? . First you need to ask what your objective is.
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