Study Reveals Why B2B Salespeople Lose Deals
HeavyHitter Sales
APRIL 7, 2013
Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win-over prospective clients and the circumstances when they lose. They list their needs in RFP documents that are hundreds of pages in length. Customers will go to great lengths to reduce the stress of buying.
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