article thumbnail

Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix

SBI

Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix, Launches The Demandbase Data Cloud and Sales Intelligence Cloud. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud. SAN FRANCISCO, CA – May 4, 2021.

article thumbnail

It’s Ironic: It Takes Data to Be Personal

SBI

By Lisa Smith, InsideView. First party data is the information you already have about your accounts and leads, data you collect in your CRM and marketing automation systems, data about their responses to your advertising, email and other marketing campaigns, and data about web visitor activity – much of which is anonymous.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximize Growth by Targeting Your Total Addressable Market

Sales and Marketing Management

To expand their list of targets, they advertise and run marketing campaigns to bring new accounts into their database. You can follow Joe at Twitter and LinkedIn. The pitfall most companies face is that they’re marketing and selling to the accounts already in their CRM and marketing automation systems.

article thumbnail

Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Follow up with her updates on Twitter at @bridgegroupinc. Tracy Eiler – CMO at InsideView Technologies | Author. She has a strong background in SaaS, psychology, visual communication, design, advertising, along with modern sales practices and neuroscience principles. You can follow her on Twitter at @ scoremoresales.

article thumbnail

Power Opinions - Experts Select Top Three Social Media Tools

Pointclear

I was more surprised that only six of the alum mentioned Twitter. My social media tools are Triberr, Buffer and HootSuite.” ( Michael Brenner, SAP — interesting that neither LinkedIn or Twitter made his list ). Social Listening, Content Management, Social Advertisingadvertising in social? Isn’t that an oxymoron?

article thumbnail

Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Most recently, InsideView named her to their list of the 25 Influential Leaders in Sales for the third consecutive year in 2013, and she was named to the Sales Lead Management Association’s lists of the 50 Most Influential People in Sales Lead Management in 2009, 2010, 2011 and 2012. Follow Nancy on Twitter @sellingtools.