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How to Use Predictive Analytics to Improve Your CRM

Apptivo

Businesses may find the most efficient marketing channels and modify their messages for higher engagement and conversion rates by analyzing customer data and behavior. Predicting Equipment Failures Industrial enterprises employ predictive analytics to monitor machinery and detect probable equipment breakdowns.

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What Air Crash Investigations Didn't Tell You About QF32 (Airbus A380)

Tony Hughes

This is an unlikely but true story about iconic brands being protected by an amazing airline captain , the power of social media, and how to create customer-centric culture. The largest passenger airliner in the world was severely degraded and had probably lost 50% of system networks and 65% of the aircraft’s roll control.

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Why Customer Experience Is Business-Critical and How to Achieve It

SugarCRM

Travel/Airline: 10% more. Optional utilities, such as cable or cell phone service: 8% to 9% more. Customer experience (CX) is business-critical because it directly impacts the sales, revenue, and profit your business generates. Here’s what better experiences will net you in various industries : Hotel/hospitality: 14% more.

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Types and Importance of CRM

Apptivo

Collecting data and understanding customer behavior is only the beginning. CRM embodies concepts, principles, practices and guidelines that determine how the organization wants to build a good relationship with the customers. Record all customer interactions across all channels. Ability to integrate with social channels.

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