Remove Analytics Remove Campaigns Remove Consumer Remove Demand Generation
article thumbnail

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Market expansion. Build Loyalty.

article thumbnail

Conversational Marketing: How Chat Can Turn Visitors into Buyers

Zoominfo

But too many campaigns are still using an approach that treats all visitors the same. It’s another trend that started in the consumer marketing world and quickly migrated to B2B contexts. The best way to unearth key buying signals from your audience? Start a conversation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys. Market expansion.

article thumbnail

7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Which content and campaigns tend to attract the most high-quality leads? For traditional inbound leads, establish regularly scheduled go-back campaigns.

Lead Rank 130
article thumbnail

50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

article thumbnail

9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

article thumbnail

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

It’s time-consuming and leaves a lot of room for error. To scale your lead generation, you need efficient and agile campaigning methods — which you can enable with automation. Research shows 68% effectiveness in B2B demand generation. Choose a logistics pipeline software that offers accurate analytics.