Remove Analytics Remove Demand Generation Remove Distribution Remove Revenue
article thumbnail

The Demand Generation Strategy Guide

Zoominfo

Messaging, distribution, reach and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation?

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

Messaging, distribution, reach, and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. Think buying signals, engagement, and account-based marketing.

article thumbnail

Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150
article thumbnail

How to Fix Your Lead Problem

SBI Growth

As a Marketing Leader, you are expected to contribute to the revenue goal. Demand generation managers, campaign managers, lead development representatives, etc. What distribution channels will be used? How will the content strategy be measured in revenue? 3: Analytics – this is the evolution of performance.

Leads 288
article thumbnail

How to Fix Your Lead Problem

SBI Growth

As a Marketing Leader, you are expected to contribute to the revenue goal. Demand generation managers, campaign managers, lead development representatives, etc. What distribution channels will be used? How will the content strategy be measured in revenue? 3: Analytics – this is the evolution of performance.

Leads 180
article thumbnail

Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. ” Revenue Metrics Opportunities : Number of times a salesperson marks a lead as an opportunity and attributes that opportunity to an email campaign. Intent lift.

Lead Rank 130