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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

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The R and the I – What’s Engagement Worth?

Pointclear

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

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Top 7 Best Lead Generation Software for your Business

Pipeliner

And without the use of lead generation tools, that process becomes many times more difficult. Such tools will help increase brand awareness and customer loyalty to the business, collect data for user segmentation, target audience selection and analysis, and increase sales. What Features Should a Lead Generation Software Provide?

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Small Business, Big Wins: Inspiring Stories of Digital Marketing Success

BuzzBoard

Businesses that adopt email marketing can directly communicate with customers, delivering personalized offers and fostering customer loyalty. Small enterprises have unlocked customer engagement, demand generation, and increased conversion rates by harnessing online platforms’ power.

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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

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How to Reduce Churn, Drive Customer Trust and Loyalty, and Maximize Revenue – Interview with @strikedeck

SBI

Shreesha: Strikedeck is the most powerful and comprehensive Customer Success solution, enabling businesses to reduce churn, drive customer trust and loyalty, and maximize revenue through innovative automation and integration technologies.

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