Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Do you need to develop or sharpen your team’s analytics skills? Get them proficient with more marketing technologies? But where to begin? Stories get a revival.

Marketing 226

Marketing Telemarketing Scale Education 226

Pointclear

FEBRUARY 2, 2011

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. In other words: B2B marketers + social = lots of room for improvement.

Trends 180

Trends B2B Social Media Marketing 180

Cincom Smart Selling

JANUARY 27, 2015

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. Workflow, dashboards, reporting, analytics … if you piecemeal IT solutions, you’ll eventually replicate many of these functions. It also has a marketing module to help dealer offices. How smart are you?

Scale 48

Scale Smart Company CRM Microsoft 48

Sales Hacker

NOVEMBER 21, 2019

Companies that prepare for and embrace the changes AI brings will thrive. Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. The need for automation in sales. The potential future of AI for sales.

Ideal Customer Profile 84

Ideal Customer Profile How To Churn Face-to-face 84

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. Clear, relevant communication is crucial for any company.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62

Partners in Excellence

APRIL 13, 2018

On top of all these tools I leverage, I have a number of Google Alerts set up to keep me updated with key things happening with industries, markets, or with people I’m tracking. I just got my first “SMART Company Brief” from DecisionLink. But the issue comes up, what do I do with all of this information?

Smart Company 65

Smart Company Analysis Face-to-face Competition 65