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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Key performance indicators (KPIs) are invaluable tools in this endeavor, providing quantifiable evidence of the effectiveness of specific marketing campaigns. Employing a tool like Google Analytics can be extremely advantageous for this purpose. Secondly, another vital KPI is engagement rates on social platforms.

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What It Means To Be Social In Sales and Business

Score More Sales

Mimi owned a women’s apparel shop carrying the best brands and top quality accessories. Use Google and Bing to see if you rank at all for any of the topics you should. As you are doing this experiment and subsequent visibility improvement, you can use social platforms to engage and start conversations. Don’t sell them!

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Marketing analytics is a powerful tool for businesses looking to grow and beat the competition. For example, if prescriptive research indicates that your business may experience a low checkout conversion rate in the next five months, it will also suggest how to avoid this. Optimization of lead generation and conversion.