Article Case Study Demand Generation Marketing 
SBI Growth
AUGUST 19, 2012
It offers a basic 4 step process to benchmark your demand generation content. Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Its role is to generate leads. Content marketing has gone from a nice-to-have to a must-have in 2012.
SBI Growth
JANUARY 17, 2013
Recent enhancements to LinkedIn’s social network should be leveraged to generate leads. Engaging with these enhancements will drive Demand Generation. The Marketing team can help support sales rep social sellers by growing their own networks. In a time strapped environment, what are the “Must do’s” for Marketing teams?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SBI Growth
DECEMBER 24, 2012
Think of this article as a holiday gift. Accompanying each is a link to an article where you can learn more. Ignoring Content Marketing. Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. Take the simple example of Marketing Automation technology.
Sales Hacker
MAY 6, 2021
From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? Their peers.
The ROI Guy
NOVEMBER 29, 2010
Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.
Vengreso
MARCH 2, 2021
Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. In fact, I discuss the four cardinal attributes of today’s digital-centric buyer in another article. Lead generation is something that happens at the top of the sales funnel. Virtual events by 1,000%. Sales calls by 28%. Ad spend by 22%.
Sales Hacker
JUNE 11, 2020
Inbound , sometimes referred to as high-velocity marketing, is a newer strategy that’s been popularized by companies like HubSpot. It focuses on allowing potential buyers to find you (through marketing, SEO, etc.), A broad ICP favors an inbound strategy, and a niche market will push you towards an outbound strategy.
Expert insights. Personalized for you.
257 
Let's personalize your content