article thumbnail

How Distributors are Increasing Their Sales Through Targeted Marketing

Sales Management Plus -- SMP

This can be done in several ways, but some common methods include targeting specific demographics, geographic areas, or even purchasing history and behavioral signals. Industry segmentation is the ability to separate customers by the industries in which they operate. Why is industry segmentation so effective?

article thumbnail

Rethinking Account And Opportunity Prioritization

Partners in Excellence

We may say: We’re targeting the financial services industry, or manufacturing companies, or any other segment. Financial services includes commercial banks, investment companies, insurance, hedge funds, credit card, financing and a number of other segments. But any of these are huge. Each of which are very different.

Account 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Price Optimization

Hubspot Sales

Demographic and psychographic data. Quantitative data includes information on demographics, psychographics, inventory, supply and demand, historical market specifics, sales metrics, churn rate, product features, and price sensitivity. Optimizing your price requires this information: Customer survey and behavior data. Operating costs.

B2C 110
article thumbnail

Five Ways to Grow Revenue (and Lower Cost)

Pointclear

And which industry within the Fortune 500: banking, telecommunications, automotive? For example, a pre-populated prospect database, including event information at the contact level, enhances result reporting, aids in segmentation and decreases time to market with successful programs. The Fortune lists only include U.S.-based,

Revenue 113