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What is the True Cost of Bad Data for Your Business?

Zoominfo

The impact of dirty data on your sales and marketing teams can range from inaccurate targeting that prevents lead generation , to a sluggish sales pipeline that struggles to convert opportunities into customers. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.

Data 130
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Who is teaching the CMO how to sell?

Pointclear

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

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For Becc Holland, Chorus.ai’s Head of Sales Development, Sales Is Much More Than a Career — It’s in Her DNA

Chorus.ai

Just check out some episodes of her popular “Flip the Script” webinar series — like this one about personalizing at scale — and you’ll quickly understand how she puts insight into action while helping other sales pros to improve their game. And that decision keeps delivering many returns for Becc. Flip the Script.

Scale 114
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The Pipeline ? How Your Sales Team May Be More Like Santa's.

The Pipeline

Energy is high when Prancer is in the office and everyone loves Prancer. Demand Generation. B2B Lead Generation Blog. New sales leads are danced through the sales process from the first handshake to the delivery of the solution. Of course, this may mean he or she may be reluctant to find a new dance partner.

Pipeline 217
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The Pipeline ? Go Ahead, Sell On Price ? Sales eXchange ? 127

The Pipeline

So rather than spending time talking and worrying about price, sellers need to spend that time and energy building value in the mind of buyer, based on their current requirements and circumstance. Demand Generation. B2B Lead Generation Blog. First thing we need is a definition of value. Book Notice. Book Review.

Pipeline 225
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The Pipeline ? Your Stress Matters

The Pipeline

Worry is a non-productive use of energy! I like the idea of worry being non-productive energy. Your #Stress Matters [link] #B2B #Sales #attitude #businessacumen #guestpost #execution. RT @renbor: Your #Stress Matters [link] #B2B #Sales #attitude #businessacumen #guestpost #execution. Demand Generation.

Pipeline 298
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The Pipeline ? Winning with Voicemail

The Pipeline

And it kills their energy, enthusiasm and effectiveness. "Winning with Voicemail" The Pipeline Guest Post [link] #B2Bsales #B2B #guestpost #Sales. RT @Renbor: "Winning with Voicemail" The Pipeline Guest Post [link] #B2Bsales #B2B #guestpost #Sales. Demand Generation. They dread it. Jill Konrath.

Pipeline 223