B2B Google Analytics Sales Webinar 
Zoominfo
NOVEMBER 20, 2018
The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Multi-Touch Attribution Models.
Zoominfo
MAY 3, 2020
The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. They click the ad and ultimately read the blog post.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
OCTOBER 10, 2019
After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%
Accent Technologies
JULY 15, 2019
According to Andrew Moore, VP of AI at Google Analytics, “AI is currently very, very stupid. Where does the B2B sales process fall on the spectrum? The B2B sales process entails thousands of variables and market intricacies that human judgment and experience have a much better grasp of.
Zoominfo
DECEMBER 19, 2018
Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Google Webmasters. 6. MarketingExperiments.
Apptivo
FEBRUARY 14, 2023
What is a sales funnel? Why is the sales funnel important? Stages of sales funnel 5. Common sales funnel mistakes 6. Tips to Avoid sales funnel mistake 7. As a result, developing a winning sales plan and comprehending what works (and what doesn’t) are more crucial than ever. What is a sales funnel?
Zoominfo
OCTOBER 5, 2021
MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Jay Baer Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. Go check it out!
Expert insights. Personalized for you.
236 
Let's personalize your content