WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?
Apptivo
OCTOBER 3, 2022
However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. Automated prospecting might also be effective in B2B marketing, using CRM tools, by creating drip campaigns and generating interest in the potential customer. Strategies: 1.Awareness
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