Sales and Marketing Management
OCTOBER 15, 2020
Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. Often, a company representative visits channel resellers in person or connects with them at trade shows, but that has been taken off the table this year.
Sales and Marketing Management
FEBRUARY 8, 2021
No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
eGrabber
JULY 19, 2023
A lead magnet is an incentive that you offer in exchange for someone’s email address. Attend Networking Events Attending industry conferences, trade shows, and networking events is a great way to collect business cards and grow your email list.
Apptivo
OCTOBER 3, 2022
However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. Automated prospecting might also be effective in B2B marketing, using CRM tools, by creating drip campaigns and generating interest in the potential customer. Strategies: 1.Awareness
eGrabber
JULY 19, 2023
A lead magnet is an incentive that you offer in exchange for someone’s email address. Attend Networking Events Attending industry conferences, trade shows, and networking events is a great way to collect business cards and grow your email list.
SBI
JUNE 25, 2013
The event was deemed the world’s largest virtual sales trade show with a record setting, 15,000 registered participants. And now we’re seeing some of these same practices applied to the B2B space. After-all, incentive-based compensation (commissions) is just a form of Gamification.
LeadFuze
JANUARY 1, 2022
Do you help healthcare professionals by providing a service that makes their lives easier and more efficient, do you provide technology to B2B SaaS marketing executives in order to make them better at their jobs, or are state and local government officials turning to your company because they need assistance with solving an issue like water quality.
Expert insights. Personalized for you.
156 
Let's personalize your content