B2B Incentives Marketing Trade Show 
Sales and Marketing Management
OCTOBER 15, 2020
Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. Often, a company representative visits channel resellers in person or connects with them at trade shows, but that has been taken off the table this year.
Sales and Marketing Management
FEBRUARY 8, 2021
No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.
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The event was deemed the world’s largest virtual sales trade show with a record setting, 15,000 registered participants. Gamification is just a fancy word for marketing tactics (specifically games and contests) that get people to engage with a company or a brand in a more personal, social way.
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