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Good Reads for B2B Sales - Selling at Every Level

Pointclear

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Are You Paying Enough Attention To Your Sales Teams? Sales teams are expensive, complex and powerful, so they should be made as productive as possible. Via Marketo B2B Marketing and Sales Blog.

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B2B Sales Lead Generation Pros Who Listen, Learn

Pointclear

How do my colleagues at PointClear and I keep from falling into this trap? My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance. The PointClear team would like to hear from you about your sales lead generation best practices.

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What's it take to generate leads that fuel your forecast?

Pointclear

Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.

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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

These statistics tell the story: The chart shows that sales reps act on a premise that the buying process is front-end loaded while in fact a relatively consistent percent of leads buy month after month after month. At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled.

Follow-up 154
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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

Pointclear

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Of course, that’s still nowhere near what a sales person would consider a lead.

Research 253
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Marketing and Sales Alignment—Still Conversation Worthy in 2017

Pointclear

John Golden with Sales Pop , an online multi-media magazine that empowers sales leaders, sales management, sales professionals and entrepreneurs, and I recently chatted about the dynamics at work here, the role of technology, i.e. inbound marketing, and what needs to happen for both sides to truly align.

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Do Standardized Sales Processes Really Work Anymore?

Pointclear

in Marketing Management. Read Tony’s blog Buyerology Now for insightful commentary on the impact of changing buyer behaviors related to sales and marketing today. One thing we can always count on is this: sales will always say they want more leads. Buyers are relating differently with the use of Enterprise 2.0