Help Your Customers Achieve What Seems Unreachable
The Sales Hunter
MAY 8, 2013
You have to listen closely enough to your customer and ask enough follow-up questions to ensure you grasp what they really want, even if what they want seems unreachable. This is as true in B2C as it is in B2B. What does your customer truly want? Remember — you have to look beyond mere benefits of what you sell.
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