Sales Training Connection

article thumbnail

Selling – go where the money is

Sales Training Connection

As an expert in a totally unrelated field responded when asked why he robs banks – “That’s where the money is.” The quote is attributed to Willie Sutton the best of the best when it came to bank robbing during the Depression era. How does the rep know when to double down on the effort versus walk away?

article thumbnail

Stop selling products – start selling impact

Sales Training Connection

If products and pricing models are the only two assets in the “differentiation bank,” then the likelihood of success is decreased. As the future unfolds it will be increasingly difficult to maintain the loyalty of key customers. However, if you can develop a superior type of relationship with the customer, then the odds increase.

Loyalty 99
article thumbnail

Sales training – what’s the biggest challenge?

Sales Training Connection

But let’s imagine a bank that knows its sales performance could improve if call-center employees were better at identifying unmet customer needs. This means that developing and applying metrics to training effort is indeed a business challenge. A range of skills might be relevant to achieve this objective.