The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

The ROI Guy

MARCH 24, 2014

Gartner research showed that Sales came in last place after Technical and Industry Expert, Service and Support and Senior Executives as ‘the most influential personal interactions across the entire buying cycle’. The Gartner research is outlined in this blog article by Tiffani Bova at: [link].

Buyer Persona 104

Buyer Persona Demand Generation Agencies Decision Maker Demand Generation 104

Pointclear

JULY 7, 2015

14 industry experts responded with excellent feedback that we'll share in three separate installments (displayed below)—plus one clever response from Jim Obermayer that we felt justified a blog all its own. If you wait for someone to fill out a form, they are deep in the buying cycle. Part 2 (coming up). Part 3 (coming up).

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The Bridge Group

MARCH 9, 2018

Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. Whitepapers, eBooks, webcasts, blogs, regional events, and annual customer conferences are all good reasons to engage, build trust, and accelerate a buy-cycle.

Top of Funnel 45

Top of Funnel Account Demand Generation Targets Sales Qualified Lead 45

DiscoverOrg Sales

FEBRUARY 21, 2018

Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. I’ve spent 12 years in demand generation and event marketing and know how to avoid the pitfalls (and live my best life). BLOG] How to Use Sales Intelligence for Event Lead Generation. The buying cycle.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45