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Your 2014 Marketing Budget Roadmap

SBI Growth

How and where you spend your resources will be critical to achieving these goals. How and where you spend your resources will be critical to achieving these goals. Ask yourself, how many actual real opportunities came from a trade show. How many actual customers? The buyer has changed.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” We’re here to explain the benefits of consolidating your martech stack, and how you should go about it. Get a Demo 2.

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A Guide to Sales Enablement: Process, Framework and Tools

LeadFuze

Defining Sales Enablement: What It Is, Why It Is Important, and How To Do It Properly. A good sales enablement strategy will provide your reps with the right tools and content to help them succeed. If you want to increase productivity, it is important that your approach be systematic and supportive of content. Who use Hubspot.

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Key Elements of a Sales Enablement Content Strategy

Highspot

The best way for sellers to connect with today’s more educated buyers is to come prepared with compelling content that convinces them to move to the next stage of the buyer’s journey. That’s where sales enablement content comes into play. What Is a Sales Enablement Content Strategy?