Sales Leaders: Are Any of These Cold Calling Myths Holding Your Sales Reps Back?
Smart Calling
JUNE 22, 2020
When I talk with sales leaders whose reps are struggling with prospecting, quite often I find the root of the problem is actually with the leaders themselves. Upon examination of their methods, processes, and beliefs I often can spot mistakes being made due to belief in one—or many—of the cold calling myths that still are being perpetuated.
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