Zoominfo

OCTOBER 28, 2018

While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting. Improve close rates.

Data 177

Data Eloqua Buyer Persona Demographics 177

Zoominfo

OCTOBER 28, 2018

While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The good news is, technographics can drastically improve your buyer personas.

Data 100

Data Eloqua Buyer Persona Demographics 100

SBI Growth

SEPTEMBER 22, 2013

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. You invest a huge amount of time and money into buyer personas. This is done to understand your buyers goals and objectives. You then spend more time and money on detailed buyer process maps. Buyer insights.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

Pointclear

MARCH 6, 2012

Overall, it requires an understanding of the purchase process from the buyer's point of view. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. A turnaround in this area can boost the top line.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Download Creating Buyer Persona Cheatsheet. Way beyond old, missing and dirty data. Data is the fuel of our revenue marketing efforts.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

LeadFuze

JANUARY 1, 2022

Sales Outsourcing Guide With 6 Dos & Donts for Choosing the Right Outsourced Sales Professionals. There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. Will your outsource sales team really affect the top and bottom line?

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

OutboundView

SEPTEMBER 20, 2018

If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34