Sales Training Connection

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Asking for referrals – 5 sales best practices

Sales Training Connection

While the managers noted that some prospects come from corporate marketing campaigns, several remarked their sales people were not personally doing a good job developing referrals and they needed to. We were recently talking with some sales managers about helping their teams build their book of business.

Referrals 115
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Sales productivity – it’s the time, stupid

Sales Training Connection

At that moment he coined a phase that became a de facto slogan for the Clinton campaign and subsequently went on to foster a number of like expressions that are now part of our political culture. Increasing sales productivity. In 1992 James Carville casually noted – “It’s the economy, stupid.”

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Hospital sales – business-as-usual will be business lost to competitors

Sales Training Connection

As part of these direct mail campaigns, they are also buying detailed information about local residents compiled by consumer marketing firms — everything from age, income and marital status to shopping habits and whether residents have children or pets at home.

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Sales–marketing chasm: time’s up

Sales Training Connection

In the discussion of one of the responsibilities the authors noted – “Gone are the days when all you needed to engage customers was a good agency with a killer campaign. To this point McKinsey & Co. recently published an interesting report entitled – Five New Responsibilities for Marketing.

Marketing 121