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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Read more including the Zendesk case study. I think of it as an “intelligent segmentation engine.”

Lead Rank 122
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Data Demystified: Email Accuracy & Verification

Zoominfo

Email data accuracy is a major priority for ZoomInfo’s data engineering team and a core part of the ZoomInfo platform. Turning data into insights with machine learning The steps above are an excellent starting point for our data engineering team, but it’s only the beginning.

Data 100
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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Today Denise runs her own firm to help organizations launch, re-engineer, or re-claim the management of their telesales and telemarketing organizations. Some are taking a more comprehensive approach using tools like Marketo and Eloqua.