Appbuddy

JUNE 2, 2021

This year’s edition is especially relevant as it provides one of the first full snapshots of the Covid-19 pandemic’s impact on email senders and how they’ve responded. There are a number of good news stories: Most popular marketing channel. Meanwhile, negative metrics like opt-outs and spam complaints reduced. KPI blind spots.

Webinar Metrics 52

Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. This summary hardly gets us out of the station!

Everest 52

Everest Marketing Travel Webinar Metrics 52

Appbuddy

JANUARY 11, 2022

Webinars still reign supreme in the marketing world. But for growth-minded companies, simply hosting a monthly webinar won’t cut it in 2022. Marketing teams should challenge themselves to find ways to address webinar fatigue (accelerated by COVID-19), especially in highly technical industries. . Conclusion.

Marketing 52

Marketing Webinar Metrics Everest Face-to-face 52

Appbuddy

JULY 29, 2021

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What is spoofing? Deliverability.

Everest 98

Everest Policies Report Email Marketing 98