Appbuddy

JUNE 2, 2021

This year’s edition is especially relevant as it provides one of the first full snapshots of the Covid-19 pandemic’s impact on email senders and how they’ve responded. There are a number of good news stories: Most popular marketing channel. Meanwhile, negative metrics like opt-outs and spam complaints reduced. KPI blind spots.

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Appbuddy

FEBRUARY 13, 2023

Lead-up starts around two weeks before the big day, and their cross-channel email and SMS campaigns focus on tugging the heartstrings. Last year was all about “Feline the Love!”) Use these insights to inspire customers by connecting them with your product catalogue using refreshed personalization and messaging strategies.

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Appbuddy

DECEMBER 14, 2021

Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing, and Validity’s own Rafael Viana. However, the increased email volume meant that total website traffic from the email channel was still considerably greater.

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Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. This summary hardly gets us out of the station!

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Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Increasing the proportion of emails with which recipients actually engage.

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Appbuddy

SEPTEMBER 23, 2021

Manager at The Rank Group, is one of these marketers, and she joined us recently for a fascinating webinar on this topic. This feeds into their email messaging—their most important channel—and Sarah showed examples of the clever automated email messaging that is generated. Sarah Hawkes, Senior?MarTech?Program?Manager

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Appbuddy

JULY 27, 2021

This continual quest to “know what great looks like” drove record registrations for our latest webinar. Anna reviewed the DMA’s newly published Email Benchmarking Report 2021 (sponsored by Validity). Unexpected findings included performance uplifts for B2B (did working from home create more time for email engagement?),

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