Sales and Marketing Management

JANUARY 1, 2018

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

Incentives 196

Incentives Incentive Apparel Automotive 196

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Cience

NOVEMBER 6, 2019

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Retailers are a good example.

Channels 42

Channels Marketing Retail How To 42

No More Cold Calling

FEBRUARY 4, 2016

I received offers from my favorite retailers for birthday discounts, designed to make me feel special and (more importantly) spend money. B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. But think about it.

Referrals 120

Referrals Incentives Incentive Discount 120

Pipeliner

MARCH 18, 2021

Simply venturing into new digital channels and then tying them with your existing ones will qualify as cross-promotion as well. Head on over to Google Keyword Planner and plug in your basic keywords. In this case, the healthcare professionals, retail businesses, and entrepreneurs they target will make ideal cross-promotion partners. #6

Promotion 98

Promotion Social Media eBook Comparison 98

Sales Hacker

SEPTEMBER 24, 2022

More than half of buyers expect to get personalized discounts within a day of sharing their data with a retailer. of all clicks on the first page of Google’s search results come from the first five organic results. Offer free samples, member-only discounts, and other incentives. A whopping 67.6% Lead conversion strategies.

Paid Content 119

Paid Content Top of Funnel Funnel Ideal Customer Profile 119

LeadFuze

JANUARY 1, 2022

A Google Tag Manager strategy can help a business become more efficient by reducing the time it takes to implement changes, which in turn will lead to increased profits. Step 4: Decide which channels to reach your target customers. Other channels include door-to-door salesmen or direct partners. What are your sales channels?

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52