Zoominfo
SEPTEMBER 22, 2022
“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. This may include analytics, heat maps, keyword research, and content optimization tools. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use.
Zoominfo
DECEMBER 7, 2017
Today we teach you how to construct an effective B2B buyer persona profile—keep reading. Each persona contains quantitative research, anecdotal observation, and existing customer data. Constructing a sophisticated buyer persona is not something you can do in an hour or even a week. What is a buyer persona?
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Corporate Visions
MAY 30, 2019
Our research backs this up. This means marketers are spending countless hours researching every detail about their prospects—everything from industry trends to company challenges to what they ate for lunch. All that account research comes at a cost, after all. But is all that personalization truly necessary?
Growbots
APRIL 4, 2018
Getting constructive and honest feedback is the fastest way for you to grow and enhance your performance. Gallup’s research indicates that managers account for 70% of the variance in employee engagement scores. Leaders who are great listeners and encourage dialogue will be viewed favorably by this very demanding generation.
MarketJoy
OCTOBER 15, 2018
And your sales development representatives play a vital role in the demand generation process, especially in the B2B company. So, give a pitch to your sales reps but tell them not to reach out a prospect without researching them or their company. Sales development is the most crucial aspect of every business.
Corporate Visions
MAY 22, 2019
Consider the following insights: Research performed by SiriusDecisions shows that the number-one inhibitor to sales achieving quota is “inability to communicate value message.” A Forrester Research study revealed that only 15 percent of sales calls add enough value, according to executives surveyed.
Sales Hacker
DECEMBER 1, 2020
He also worked at Gartner where he worked as head of research. Previously, Jake was CMO of Pendo and chief of research at Gartner, which of course, gives him a unique perspective on the technology landscape. Marketing was about demand generation, marketing was about building a pipeline. So Jake, welcome to the show.
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