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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Get a Demo Dismissing lookalike audiences on Facebook: There’s a common misconception that lookalike audiences are a waste of money. So talk more like a human.”

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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey. It’s important to choose a platform that isn’t time-consuming and can be maintained easily.

Lead Rank 130
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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130
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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

The modern buyer is accustomed to the real-time, instant communication that the WhatsApps, Slacks, and Facebook Messengers of the world deliver — and they expect the same always-on communication in their B2B buying journey. It’s necessary to choose a platform that isn’t time-consuming and can be maintained easily.

Lead Rank 130
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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. It seems as if the podcasting trend is here to stay—and for good reason, the modern consumer is always multitasking. Listen here. Listen here.

Hiring 269
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The Pipeline ? Preparing for Sales Success ? Part 1

The Pipeline

” I once read somewhere that you need to prepare at least an hour for every ten minutes of presentation you are to deliver, and one would think that a sales meeting/interview may be more demanding, so the question is what do you do to specifically prepare for a successful sales call? Demand Generation. Tibor Shanto.

Pipeline 241
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The Pipeline ? ?But we're not IBM?

The Pipeline

When I talk to them about social media, they understand it, many use things like Facebook, LinkedIn, Twitter, and other leading social site for their personal use. Demand Generation. Selling to Consumers. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy.

Pipeline 226