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Good Reads for B2B Sales - 99 Prospecting Tips from Sales Experts

Pointclear

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Ninety-Nine Tips for Prospecting SMBs. Via Small Business Trends. Via DemandGen Report.

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 The only way to keep your pipeline full of HOT, qualified leads is to prospect through referrals. Do you really think marketing can qualify your leads?

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

Pointclear

OK, this a consumer example. To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. Bottom line: While I may not have been scored as a valuable prospect, I was valuable in other ways—as an influencer. Scoring the Prospect Experience.

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

Everyone thinks of social selling as a way to understand the prospect (it is), but it is also important to think about social selling in terms of your online persona. Twitter: Get the sales team following the mavens in your industry and retweet them, interact with them, and then teach them to connect with prospects. PointClear PD.

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