SBI Growth

AUGUST 25, 2012

Today’s post gives the sales rep a recipe to get more from their marketing leads. Reps often hunt down new leads themselves, discounting many from marketing. But it’s marketing that has the tools and data to deliver. Marketing must be on the hook to get good quality leads to sales. Marketing has to answer the call.

Lead Rank 282

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 282

SBI Growth

NOVEMBER 27, 2012

This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Just ask Eloqua.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

Velocify

JANUARY 29, 2013

This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. One popular solution category, marketing automation, has been growing rapidly during the past few years and continues to be a very hot segment.

Inside Sales 71

Inside Sales CRM Leads360 Eloqua 71

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. And that’s where marketing automation enters the picture. What is marketing automation?

Software 52

Software Software Marketing Scale 52

Sales Hacker

OCTOBER 7, 2021

The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Nudge.ai

JUNE 21, 2018

Topics of conversation included on how to stay top of mind and how to develop a relationship with a buyer. The conversation with John also brings forward elements from our series on how to #HoldtheHustle. The first startup I did was a company called Eloqua in the marketing automation space. The middle?

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31