article thumbnail

Solving the CRM Problem

Understanding the Sales Force

You must choose the right CRM application (opportunity focused using your new or existing sales process, easy to set up and customize, easy to use, fast, salesperson friendly, excellent pipeline and forecasting tools, etc.) Some things that CRM should be are: An extension of the sales conversation.

CRM 215
article thumbnail

The Ultimate Guide to Sales Coaching In 2019

Gong.io

Sales coaching today DEMANDS that you use this data to fuel your coaching efforts. You can use conversion rate data to identify what stage of your sales cycle your reps struggle with (more on that later). And you can use sales CALL data to identify where reps need to improve during their customer conversations.