article thumbnail

Why Marketing Management Must Master Deep Digital Analytics

Pointclear

It wasn’t an easy conversation. AT Internet also has a wide range of white papers to guide and teach the uninitiated. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats.

Analytics 164
article thumbnail

3 Ways AI Empowers Sales Enablement & 10 Sales AI Tools to Help

LeadBoxer

Your sales reps don’t have to guess which email or white paper leads are most interested in receiving. Marketo Engage. Marketo has long been an industry heavyweight and for good reason. At a starting price of $1,000 per month, Marketo is almost exclusively a large enterprise solution. The downside? Closing deals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

article thumbnail

Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. Its web form builder tracks conversion rates and the source of form visits so you know which of your marketing efforts are working best. Landing Page Builders 11.

article thumbnail

How to attract hot leads to your sales pipeline?

Salesmate

In short, your sales funnel provides a visualization of the quantity and average conversion rate of prospects getting converted inside your sales pipeline. Your proposal is a reflection of the observations the sales reps made during the calls while communicating over emails and conversing with the prospect during the demo.

Pipeline 120
article thumbnail

How to Check the ROI of Your ABM Strategy

Sales Hacker

ABM’s laser-focus and personalized approach drive more conversions and sales than inbound marketing. Conversion rate. To start with, measure conversions. A conversion is when a visitor takes the desired action that nudges them further down your funnel. In-funnel conversions. Marketo Engage. Lead management.

article thumbnail

Hitting Targets Through Marketing and Sales Alignment with Chris Lynch

Mindtickle

Hannah : I love the fact that you had so many conversations that you could start to tell what was actually happening. Because then, relative to some of the one-off requests, it makes it a little easier because there’s more back and forth that can happen in that conversation. Tony : So, Chris, it’s been a great conversation.