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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

To do that you have to generate a lot of leads to get there. Run CPL campaigns! With predictable cadences, your sales team can stay on message while pursuing the right leads when they are ready. Direct mail can be strikingly effective here if the perceived value is right. Buy more lists! Great job and thank you!

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Sales Leads: Why Your Reps Need Fewer, Rather Than More

Pointclear

Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Watch what happens when he receives a stack of leads from marketing: he rifles through them seeking the ideal prospect. Not a senior executive? Budget undefined?

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Without cross-functional alignment, you run the risk of miscommunication, which can lead to ineffective lead management, inefficient sales processes, and missed opportunities. This expanded reach can lead to increased brand exposure, potential leads, and business opportunities.

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ActiveConversion: New Features Impress

SBI

However, it’s important to keep this distinction in mind when you compare costs of marketing automation systems as you’ll need to include your ESP fees for a true comparison. New Features Summary: Lead Management using Automation Rules. See which campaigns produce the best leads. AdWords API Integration.