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Leads vs Opportunities: 6 Ways You Can Manage Sales Pipeline in Your CRM

SugarCRM

CRM Basics: Marketing and Sales Concepts. Simply put, a lead in B2B (business to business) sales and marketing process is a person at a company who has an interest in your products or services. These leads are discovered, qualified, and handed over to a salesperson to go through a sales process. What’s a lead?

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Next-Generation CRM: New Changes in Sugar Sell

SugarCRM

A Customer Relationship Management (CRM) system is valuable to an organization when its users happily run their day-to-day activities within the platform. But when six in ten (58%) marketing and sales leaders think their CRM system wastes money, organizations must adapt to both opportunities and threats. Closing Thoughts.

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Introducing Sugar Sell Editions: A New Experience for Sales Automation in the Cloud

SugarCRM

Until recently, SugarCRM offered multiple sales force automation (SFA) solutions, including Sugar Sell, Professional, and Enterprise. Sugar also offered multiple add-on products, making it even harder for customers and prospects to figure out what they need to grow their business. No Problem! So, no customer will be left behind.

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Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

Through automatic tracking, scoring, and pre-set rules, marketing automation allows marketers to send hyper-personalized messages to prospects at scale. This increases prospect engagement and lead qualification prior to handing them off to sales. Uncover key insights about prospect and customer engagements with your website.

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Strategic Forecasting: 5 New Features That Can Make Sugar Sell’s Forecasting Better

SugarCRM

Sales forecasting quality may vary depending on how advanced your tools and systems are. Sugar Sell makes sales forecasting a breeze with its improved prediction features. Powered by AI, Sugar Sell can predict future sales volumes despite the lack of complete CRM data. Standardized sales methodologies and processes.

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How to Create the Ultimate Sales Playbook with CRM

SugarCRM

In this webinar with Volker Hildebrand, SVP, Product Marketing , and Dennis Smith, VP of Sales at SugarCRM, we showcased how to guide all your sales reps to perform at their best by leveraging Sugar Sell to create highly interactive sales playbooks directly within your CRM.

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