Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. In other words, marketing automation doesn’t work without strategy.

Marketing 266

Marketing Strategy Eloqua Marketo 266

The Sales Association

MAY 22, 2011

Why Telemarketing Remains the Unsung Hero of Lead Generation. She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. Some are taking a more comprehensive approach using tools like Marketo and Eloqua. Sunday, May 22, 2011.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

LeadFuze

MAY 11, 2021

By having a clear idea of the customer journey, you’ll be able to change your sales process in such a way as to assure that your reps have everything they need to help prospects and close more sales. You can use a tool such as Eloqua to set up your customer journey map. Identify potential bottlenecks.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Sales Hacker

OCTOBER 7, 2021

Kristina is a recognized thought leader on topics such as B2B GTM trends, sales development, innovative pipeline strategies, sales and marketing technology, and lead generation. She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130