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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. In other words, marketing automation doesn’t work without strategy.

Marketing 266
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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

What is B2B Sales Experience. B2B sales experience is the experience that a business-to-business customer has while they work with you. It is the customer’s opinion of the company that they are buying from, based on how well you handled their needs. B2B Sales Vs. B2C Sales: 4 Differentiators.

B2B 95
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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Sharing best practices in sales and sales management www.salesassociation.org. Why Telemarketing Remains the Unsung Hero of Lead Generation. She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. Sunday, May 22, 2011.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130