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Marketing Automation is Not Marketing Strategy

Pointclear

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Marketers thought that the new CRM software would solve their customer service and customer retention problems.

Marketing 266
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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

It’s not uncommon for B2B companies to turn down the acquisition of business because it would alienate current customers and hurt the chances of getting future clients. This approach has been around long before social media became prevalent, but today many businesses have adopted it as a way to avoid conflicts with current customers.

B2B 95
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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

She uses her expertise in talent analysis and strength management as well as our state-of-the-art tools to help her customers recruit, select, develop, and retain the very best. The world of sales is awesome and can lead you to see many places, you control your earnings, and always be learning new leading edge tools/apps/programs etc.

Hiring 130