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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. the HIMMS Media Group, and the Business Information Industry Association. In other words, marketing automation doesn’t work without strategy. Remember ten years ago, when CRM came along? Expectations dashed.

Marketing 266
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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

It’s not uncommon for B2B companies to turn down the acquisition of business because it would alienate current customers and hurt the chances of getting future clients. This approach has been around long before social media became prevalent, but today many businesses have adopted it as a way to avoid conflicts with current customers.

B2B 95
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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

We were trying to build a sales team with a group of financial service representatives that were good at customer service but had not interest in selling. Most recently, Reva has returned to an Account Executive role at Vidyard, helping some of our largest and fastest growing customers expand their relationship with Vidyard.

Hiring 130