Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266

Marketing Strategy Eloqua Marketo 266

LeadFuze

MAY 11, 2021

Market size. The potential market that you can sell your offering to will be much narrower in B2B. It’s not uncommon for B2B companies to turn down the acquisition of business because it would alienate current customers and hurt the chances of getting future clients. Identify potential bottlenecks. The best part?

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

The Sales Association

MAY 22, 2011

She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130