No More Cold Calling

JANUARY 30, 2014

In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . The business world is enamored with social media and texting as channels to communicate and connect. This baffles me, and apparently I’m not alone.

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

The Pipeline

JULY 29, 2011

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008. January 2008.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

SBI Growth

JANUARY 16, 2013

The market is changing. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill is buyer-centered and focused on ways to personally evolve with her market. Jill remains Eloqua’s #1 Sales Rep since 2006. The market moves quickly. And the market rewards them with revenue. Why Buyers want Social Sellers.

Eloqua 331

Eloqua Networking LinkedIn Influencer 331

SBI

FEBRUARY 26, 2019

Seismic, the recognized leader in sales and marketing enablement, today announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

InsideSales.com

MAY 27, 2020

Social Media. Act-On , Hubspot , Marketo , and Eloqua all offer template emails. GoToMeeting , iMeet , and Glance are all companies that market screen sharing. Social Media: This one is less a single tool and more a series of tools. Social Media is also a great medium for sharing your product. Template Emails.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

SugarCRM

APRIL 23, 2024

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 29

B2B Eloqua Social Selling Networking 29

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187

SugarCRM

APRIL 23, 2024

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. Where [the] partner ecosystem is becoming a more dominant business model, a more dominant way to go to market.

B2B 26

B2B Eloqua Social Selling Networking 26

Salesmate

FEBRUARY 16, 2021

Check them out on their social media handles and learn the nitty-gritty of sales from the best! . Named one of the Most Powerful and Influential Women in California and Top 50 Sales and Marketing voices by LinkedIn, Bova has a unique experience in both sales execution and management. Jill Konrath. There’s no need to introduce her.

Influencer 105

Influencer Eloqua Social Media Oracle 105

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. Marketing targets many.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

ExecVision

JANUARY 22, 2019

Eloqua started taking this approach years ago. Leverage your marketing team. If they’re doing paid campaigns on social media, ask them to include targeting toward the senior level contacts of the account. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level.

Decision Maker 40

Decision Maker Eloqua Sales Qualified Lead Social Media 40

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. of pipeline to 13.2%

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Nutshell

NOVEMBER 7, 2019

EverString makes it easy to send your account and lead lists to Salesforce , Marketo, Eloqua, or Terminus. It does so by carefully tracking a lead’s actions across your site, emails, and social media, then assigning them a lead score that illustrates the likelihood that they’ll buy. SharpSpring. Supercharge your CRM.

CRM 91

CRM Tools Prospecting Lead Rank 91

LeadFuze

MAY 11, 2021

Market size. The potential market that you can sell your offering to will be much narrower in B2B. This approach has been around long before social media became prevalent, but today many businesses have adopted it as a way to avoid conflicts with current customers. Identify potential bottlenecks. The best part?

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. And the largest media sites report that the access frequency and utilization rates of traditional white paper are precipitously DOWN year over year. Short attention span theater – The typical white paper is just too long.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Green Lead's B2B

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266

Marketing Strategy Eloqua Marketo 266

The Sales Association

FEBRUARY 25, 2011

6 Small Town Sensibilities to Boost B2B Social Media Impact. As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. The real social media success stories start with an awareness of how others perceive them.

Social Media 22

Social Media Media B2B Twitter 22

LeadFuze

JANUARY 1, 2022

Who currently have job openings for marketing help. As it turns out, there are a lot of outside services that can be contracted to do your marketing. Finding a product/market fit. Businesses need to change their offerings based on what they know about the market. A company in the Financial Services or Banking industry.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Pointclear

SEPTEMBER 5, 2013

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. Via Chief Marketer. 3 Marketing Mistakes Most Companies Make.

Eloqua 176

Eloqua PointClear B2B Marketing 176

The Sales Association

MAY 22, 2011

The Bootstrap: Denise – how do you live without a constant stream of social media pouring from your keyboard? That said, though, I do live with a healthy dose of social media. I like to make connections and social media, in its many forms, allows me to do that quickly and easily.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Hubspot Sales

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. What Is Social Selling?

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

Sales Overdrive

JUNE 22, 2012

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. A few we like include Marketo, Acton and Eloqua.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Really took marketing as part of that journey sort of from an arts and craft discipline in the late ’90s, early 2000s to the marketing automation driven, NQL funnel, analytics, data, process discipline that it is today.

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130