Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Getting virtual sales right involves far more than using digital tools. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. Unfamiliar with the term?

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Distribution Pricing Journal

AUGUST 23, 2023

Value-added services are about differentiation – they make you stand out from your competitors. Services help justify price levels. This comes from what your marketing lead would call increased perceived value. But we hope they spark some imagination for you when considering new ideas for value-added services.

Lead Rank 52

Lead Rank Lead Scoring Automotive Distribution 52

Apptivo

MAY 4, 2022

The primary focus is to offer superior customer support, provide customer service and assist them in sales. Contact centers include call centers and other customer contact channels such as emails, chatbots and social media. Contact centers and call centers are centers which provide customer service.

Outsourcing Services 52

Outsourcing Services Social Media Ideal Customer Profile Channels 52

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Trends 23

Trends Social Media Marketing Airlines 23