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Depend on Recurring Revenue? Here’s How to Contain Creation Costs

Braveheart Sales

This article is written with field sales teams in mind. However, if you run an inside sales team exclusively, don’t despair, you may still find a nugget or two of helpful information as well. I also had the privilege of hosting a breakfast where we discussed the state of sales in the security industry. Conference Panel Insights.

Revenue 52
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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150
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Insights on Outbound Conference in Atlanta

Pointclear

One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These false pronouncements are having a severe negative impact on sales performance,” he said. Prospecting sets you up for everything else in sales.”. Mike Weinberg – Mike stated, “I’m on a mission to simplify sales.

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True Story: Without a marketing plan, he planned to fail!

Pointclear

For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Sales were up (marginally), but profits were suffering, their salespeople were not happy, and were leaving the company in spite of growth.

Margin 203
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Salespeople Must Accelerate Response or Fail

Pointclear

I read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. We discussed the 20 chapters in sales meetings each week, with a different representative taking 2-3 chapters and highlighting what he or she had learned. We expected everyone in the sales team to chip in. I couldn’t stand it. “I

Proposal 124
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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

Pointclear

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. Sales Quotas & Optimistic Expectations for Quicker Economic Recovery.

Inbound 145
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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Think about it: if their clients can’t get the value from the software, their revenues are going to be impacted. In other words, marketing automation doesn’t work without strategy. Expectations dashed.

Marketing 266