How Real Sales Learning Happens
Sales and Marketing Management
MARCH 1, 2021
Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. They pick up lessons about how to pitch, answer objections, use marketing collateral and other aspects of selling for that product in that market, while gaining confidence in their abilities. Author: Frank V. Blended Learning .
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