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Demand Generation Strategy for Cybersecurity Serving Financial Services

Emissary

For tech companies that specialize in cybersecurity for the financial services industry, the demand for the product is already there. Your demand generation strategy will help you position your company ahead of competitors and amplify your message to prospects. Demand Generation vs Lead Generation.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking. Downloadable swag like customized Zoom background or freebies like an ebook is easy and even obvious. Once More… With FEELING.

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5 LinkedIn Must Do’s for Time-Strapped Sales & Marketing Teams

SBI Growth

Recent enhancements to LinkedIn’s social network should be leveraged to generate leads. Engaging with these enhancements will drive Demand Generation. The Marketing team can help support sales rep social sellers by growing their own networks. I have included a detailed checklist for download here.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes. Virtual Events. Finally, don’t wait for people to visit your virtual booth.

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Guide to Account Based Marketing for Enterprise Tech Marketers

Emissary

Download the Guide. With the pandemic curtailing events and other traditional demand generation tactics, ABM was pushed even further into the spotlight, with many coining 2021 as “ the year of ABM.” Download the Guide. Success is derived from continuously reevaluating and refining your approach.

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How Salespeople can Generate their Own Leads & Become Successful

eGrabber

The marketing/demand generation/lead generation teams are the ones that feed the sales pipeline with a steady flow of potential sales leads. But studies reveal that marketing teams are unable to generate sufficient sales leads to keep the salespeople busy. Download your FREE Trial Today, Get 50 Contacts Free!

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The 5 Must-Attend Sessions at #B2BMX Feb 19-21

SBI

Marketing Beyond Marketers: Putting Sales Enablement Before Demand Generation with Tabitha Adams of D-Link. The Metrics That Matter Across Sales & Marketing with Eric Boller of Nextiva, Judy Ash of Big Switch Networks. There’s also a great line-up of general sessions, and plenty of time for networking.

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