How to Assess and Sequence Your Sales Initiatives
SBI Growth
DECEMBER 19, 2013
For example, you may recognize that you have a massive demand generation problem. Will it strengthen your position in the market? A few weeks ago, I was talking to an SVP of sales. The topic was his number. The company’s revenue is in the $700M range. He had been given an aggressive goal for 2014. My boss gave in to the CFO.
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